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Assistant Director, Annual Giving (Badger Call)

Company: Wisconsin Foundation & Alumni Association
Date Posted: December 29, 2017

Wisconsin Foundation & Alumni Association (WFAA)*, the private fundraising and alumni relations organization for the UW-Madison, is recruiting an analytical, creative, energetic, and student-focused annual giving professional to oversee the day-to-day management of the student phone program (Badger Call). This position will be responsible for increasing both unrestricted dollars raised and overall alumni giving participation. 

Badger Call is a phone outreach program conducted by a team of over 85 student employees as part of a broader multi-tactic, integrated marketing and advancement effort.  Last year, Badger Call accounted for $2.8 million and over 14,000 gifts. 

*The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation ( and the Wisconsin Alumni Association (, whose legal corporate name is registered as the University of Wisconsin Foundation.

Primary responsibilities will include: 

Lead the Badger Call program as a solicitation, stewardship and engagement tool for alumni and friends of UW-Madison in alignment with advancement goals

  • Owner and directly responsible individual for the phone channel strategy, results and strategic plan to meet specified annual giving goals.
  • Execute calling strategy for acquisition, renewal, membership, and stewardship campaigns to meet organizational goals and priorities.
  • Collaborate with Annual Giving and Development colleagues to develop strategies to enhance Leadership Annual Giving qualification and opportunities.

Build student employee talent management through recruitment, training, development, supervision and assessment

  • Maintain highly qualified student workforce, appropriate staffing levels and accurate scheduling to maximize productivity and results.
  • Develop and implement an employee recognition program for staff to increase productivity and enhance channel performance.
  • Lead the recruitment, interviewing, HR and onboarding process for new hires from paperwork completion to training.
  • Provide daily, on-the-job coaching for employees to ensure call quality control while monitoring skills development and best practices.
  • Conduct performance reviews and recommends advancement opportunities.
  • Ensure employee payroll and timecards are correctly completed and submitted on time.
  • Deal with difficult situations independently and efficiently.

Setting daily strategic plans for Badger Call and ensure both financial and operational efficiency

  • Be present at nightly shifts and set shift strategy to maximize results.
  • Load and maintain constituent data in CampusCall while updating segment and calling pool strategy to effectively hit campaign goals.
  • Update calling scripts, objection handling techniques, tip sheets and other calling materials as needed.
  • Manage timely correspondence, questions and research generated by the program.
  • Maintain equipment, supplies, and security of the Badger Call office.

Ensure successful channel strategies through analytics, reporting and insights

  • Analyze daily, weekly and quarterly statistics to offer insight on statistical trends to optimize performance, recommend improvements, or implement new strategies.
  • Adapt calling strategy based on real-time data and results to ensure the channel is operating efficiently and productively based on campaign goals and metrics. 
  • Monitor, evaluate, and benchmark key performance indicators and report performance to senior leadership.
  • Using channel data and knowledge, assist in defining and implementing new strategies to complement development and advancement work at WFAA.

Collaborate on student philanthropy, annual giving strategy, and stewardship initiatives

  • Seek innovative ways to integrate Badger Call employees into advancement efforts.
  • Leverage Badger Call students to assist with student philanthropy efforts.
  • Educate employees about the WFAA mission and role they play in its success.


This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


  • Bachelor’s degree preferred;
  • Minimum of 2 years of experience leading large teams in nonprofit, sales, customer service, marketing or another comparable field;
  • Experience with automated dialing software, especially CAMPUSCALL;
  • Demonstrated knowledge and use of best practices of a call center;
  • Able to use metrics to drive decisions;
  • High degree of written and oral communication skills.  Ability to take initiative and work independently, as well as to organize work priorities, multi-task, and meet established deadlines.
  • Demonstrates clear, consistent leadership ability and sets expectations.
  • Ability to break down complicated concepts into teachable topics;
  • Microsoft Office experience required, with a strong preference toward intermediate/advanced Excel skills.

This is an exempt, full-time position reporting to the Director, Annual Giving and requires the ability to work non-standard hours (12:30-9pm) Sunday through Thursday with flexibility based on time of year. We offer a competitive salary and an excellent benefits program. 

Please contact Human Resources if you have any questions at Review of applications will begin on January 22.

To apply, please submit cover letter and resume in a single attachment to:

Mia Kahl
Human Resources
Wisconsin Foundation and Alumni Association
(608) 308-5392

The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer